GRAN ROCA Farm Fresh Markets give customers in Cuenca an opportunity each week to purchase the freshest, most delicious, sustainably grown produce:

GRAN ROCA Wednesday Farm Fresh Market at Filippo, across from Parque Calderon on Benigno Malo from 2:00-3:30pm

See the product table below for our produce available at both locations.

Get the latest farm and product news in the GRAN ROCA Weekly Newsletter

We here at GRAN ROCA are working hard to bring more and more delicious products to our customers. Keep up with all of the latest product news and current availability including a preview of what’s coming, farm tours and other events, and special purchases, as well as pictures of challenges and successes, recipes, and tips on preparing our fresh market produce. If you haven’t already, please take a moment and add your name and email address in the form below and watch us grow.

    Why you want to buy from GRAN ROCA?

  • Produce is picked fresh in the morning for sale in the afternoon
  • Produce is delicious. You CAN tell the difference.
  • Produce is grown sustainably without the use of chemicals
  • There will be samples for tasting
  • Most of our produce sells for $1 or less
  • Buy $5 or more and get a head of fresh picked lettuce FREE
  • We are happy to chat and answer your questions.


Note: Please see our latest Newsletter for what items are currently available at our Fresh Markets.

Pick-Up Products

bananas Bananas – Creamy and Sweet. My favorite Banana in Ecuador.
Lemon Lemons - Real Yellow Lemons
Strawberries Strawberries – Sweet, in Ecuador.
Beets Beets - varieties are "Red", "Golden" and "Chioggia" (like a bulls-eye). Sold with greens attached.
Broccoli Broccoli Head and/or Florets – Delicious.
cabbage-large Cabbage – Crisp with Good Flavor.
cauliflower Cauliflower – Beautiful and Delicious!
carrots Carrots – Fresh taste and smell!
20160922_113004_resized Green Beans – Picked fresh, great just steamed.
green-onions Green Onions – Picked fresh, nice flavor.
Onion Red Red Onions – Picked Fresh. Nice aroma and flavor.
20160915_124630_resized_2 Tomato Heirloom – What tomatoes used to (and should) taste like.
20160915_124058_resized_4 Tomato Small Cherry – Sweet with delicious flavor.
Field Crops
beans Beans – Fresh Butter or Black Beans.
peas Peas – Garden Peas, Sweet.
Potato Pan Potatoes – Papa Pan, Mixed Harvest Potatoes
Sweet Potato Sweet Potatoes – Japanese variety. Bake them until soft and creamy and they will be really sweet.
zahanoria-blanca Zanahoria Blanca – Popular, Native Ecuadoran Root Vegetable.
20160915_130548_resized_2 Lettuce – Multiple varieties not found in the Mercados
Chard Chard – Rainbow colors, beautiful and delicious.
kale-curly Kale – Blue Curled Scotch and Dinosaur varieties.
spinach2 Spinach – Real Spinach, fresh and mild tasting.
Fresh Herbs (for the Chef in you)
HerbsEmail us if you want: Oregano, Lovage, Lemongrass, Rosemary, Garlic Chives, Sage, Thyme, Lavender, Fennel, Dill, Lemon Balm, Anise, Cilantro, Parsley, Basil, Others...